 |
| Wha? Huh? |
Ever been watching some live sporting event or race and notice one of the sponsors? Ever wonder why they are the "Official (enter product here) of the (event)"? I understand that they are advertising, and that it doesn't matter what event it is, but do they really feel like they need the endorsement of some self-proclaimed "offical group"? Example: Goodyear is "The official tire of NASCAR." That makes sense. Tires and cars go together. What doesn't make sense? "Bridgestone is the official tire of the NHL." Other than Zambonis, what in the NHL uses tires? And tell me, what sport needs an "official" beer? What I do like, how the Olympics control their sponsors, calling them "Proud Partners". So much more class.
No comments:
Post a Comment