Monday, October 17, 2011

Things that are announced too far ahead of time.

So you're a company, and you have an exciting new product.  Or maybe a band with a new album.  You need to learn something: patience.  This is probably the one thing I agree with Apple on.  Don't announce a product until it is ready to be put on store shelves.  No matter the amount of marketing hype you would like to generate, you need to hold back.  Example:  Motorola announced the Droid Bionic back at CES in January.  But the phone didn't launch until less than a month ago.  They had delays with the hardware, and that pushed the launch back by almost half a year.  Another example: Coldplay's new album, Mylo Xyloto.  Only 1 week left until it's released, but we've known about it since at least June.  You understand what I'm saying here?

I had no idea what to do for a picture here..... so enjoy this funny picture.  Click on it to make it bigger if you need to.

1 comment:

  1. Lol waiting for this phone was almost maddening, but it's really not the same phone announced back at CES, they just slapped the name on this one for marketing purposes. But still, not a cool thing to do. I know some of my favorite band announced new albums and tours months in advance and it makes people feel awful if they don't live up to the hype. The bionic was almost hyped up to the point where people wanted it to make them their breakfast or something, hype is a good thing as long as it's quick and not left to the people waiting to hype up past what it's actually able to accomplish

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