Spray tans.

Luckily this doesn't happen much in California, but here in the South/Midwest, there are Oompa Loompas aplenty.  People look at Snooki on TV and think "Wow, I have never seen someone that orange."  I didn't expect to either.  But lo and behold, there are tons of people with the radiant orange glow.  Some of the apartment complexes around campus advertise as one of their top features: tanning salons.  I have seen people's key rings with frequent tanners club cards.  Do people here really not know how to get a real tan?  Suffer for it.  Go out in the cold.